The importance of creative ability when working with architects, designers and decorators is obvious; creative individuals want to collaborate with like-minded souls. But creativity alone will not cut it in the exacting work of interpreting design. Only a professional photographer has the technical skills to capture not only the aesthetic but the purpose and intention of a structure. The Biz Photography delivers accurate and arresting images created using a high degree of technical skill. These images will not happen by wandering around snapping with a smart phone. In architecture photography, the composition is very important. You find any number of leading lines all over structures. These lines lead to details or the most important areas of interest in the photograph. These specific details that give the structure its form should never be overlooked. By capturing such details, you depict the structure in different and interesting ways. Symmetry is a common rule of composition in architectural photography. It creates a powerful statement about the subject in your frame.
So, it becomes clear that the best designed online platform in the world will lack impact if its images are made by amateurs who lack technical and interpretive skills demanded by specialist businesses.
The Biz Photography uses light, angles and specialist lenses to generate unique perspectives and interpretations of your work. Lenses in architectural photography enable the capture of structures in dynamic ways. We only use professional high end lenses that provide very sharp images and less distortion. Simple things are often overlooked by amateurs, like colour, sympathetic lighting and making sure walls are vertical and horizontal lines are actually horizontal. We use a colour calibrated workflow so that colours are accurately reproduced.
The Biz also specialises in photography for HIA awards. We have that eye for detail and the ability to highlight innovative architectural features of structures, large and small.
Talk to Daryl now about your vision for showcasing those special creations. The Biz Photography, 0412 131 492.