Show the world who you are!
Think about the importance you place on putting a face to a name … or a voice. Everybody feels the same. Why do newspapers and magazines invariably publish a photo of people they write about? It’s human nature to want to see images of the people we are reading about or dealing with. However, increasingly we are connected online to people we’ve never me face to face. Often we haven’t even heard them speak. Ask yourself about basic trust. Do you feel more comfortable dealing with people whose face you’ve seen or voice you’ve heard? If we want to attract customers, we must allow them to get to know us. We must share with them more than just our name. You don’t display your photo as part of your social media and online profiles because of how good looking you are; you want others to relate to you on a more human level. That is an essential part of developing and deepening your relationships. The essence of social media is engagement, informative conversations and trust.
When it comes to choosing your photo, it should be a close-up shot or head shot. You need to be recognisable in a thumbnail version of the photograph. The photo should be professional looking. Remember to choose a professional photo for a professional profile.
Use the same photo in all of your online profiles to create stronger branding for you and your business. This way people will start to remember your photo and connect it with what you are offering.
The Biz photographers are experts in headshot photography. We know how to create a fantastic headshots for you and your team. The Biz has been photographing business owners for over 18 years and can shoot on location at your business. Alternatively, we can arrange a time for you to visit our studio.
We know how important it is to create that look to use across all your marketing and social media. The head shot is how most of your customers will first see you, so it is vital that you get it right.