Images, perceptions and trust
This week I want to have a conversation about trust. Specifically, it’s about the images you use across all facets of your business and how those images relate to trust. It is a short conversation prompted by a couple of examples I’ve seen online and in print media in recent days.
I was browsing through a publication at a coffee shop and noticed that a business had taken out a full page advertisement promoting the fact that they had appointed a new sales manager. It’s a smart move to connect clients and potential clients with a new face in the company, but this image that covered about a third of the ad just wasn’t right. The lighting in the image was OK … maybe; the background was OK … but not really. The main problem was that the pose and expression on the person’s face just did not work. He really looked like he didn’t want to be there, which means there was no confident, welcoming smile. I get it. We all have had cameras pointed at us from time to time and we freeze. We’re tense and sometimes we forget to breathe. Long story short, I didn’t get to read the rest of the information. I just thought it looked dodgy. I’m not sure how much a full page advertisement would cost, but, for me, the money was wasted for the sake of commissioning a professional headshot. The Biz Photography provides captivating images for between $200 and $350 … and these images can be used time and again across all your marketing platforms. I’m not trying to sell you my services (well only a little), but If you want to try to get a better photo yourself, I’ve written a blog with some top tips HERE, If you’re outside the region The Biz Photography services (south east Melbourne and the Mornington Peninsula), then Google professional headshots and (to quote someone from long ago) “do yourself a favour” and organise a shoot because a poor headshot is surely costing you a lot more than the cost of a professionally taken photograph.
Professional product photography
This morning I was online looking to buy sensor cleaning swabs and cleaning liquid for my camera gear. I was looking for the particular brand that I use. I came across two online businesses, both selling the same products. One didn’t have a photo of the cleaning liquid, so guess which business I contacted. Well, you don’t have to really guess because you know I bought from the dealer who had images of the product. No amount of description, brand names or specifications was going to get me across the line with the company that didn’t post images of their products. Once again you’d think it would be a no-brainer to include an image of a product that you are trying sell online or through printed material. I’d love you to source your professional product photography from The Biz Photography where our prices start at $150 for 10 items and our packages can be found HERE. However, if you would like to have a go yourself, I’ve written a blog with some top tips HERE.
If you are in business, put yourself in your clients’ shoes and ask whether the images you use in your marketing are building trust among consumers. We all know that In the end first impressions count. Think about how well-produced images influence your own purchasing decisions.
For more info you can contact me via email HERE or give me a call
Daryl 0412 131 492
Thanks for reading
The Biz Photography