This weeks Biz Photography top tip is about keeping it real.. Authenticity is the buzz word that I hear a lot from marketing folk. People want to know that when they are doing business with you, what they see on your website or in your brochures lines up in reality when they meet you or any of your staff. It’s very tempting to jump online and grab any of the stock images of that typical receptionist, or accountant, or business person, some not so awesome examples can be found here.
I’m sure you have visited sites yourself and spotted stock images, what did you think?
The most valuable assets in your business are you and your staff, if you are not using them what messaging are you sending out to your prospects?
Here are some examples of a company that is keeping it authentic Cardboard Cartons
So the next time you are refreshing your website or updating your marketing collateral don’t forget to use your greatest asset, you and your staff.
May your business be awesome
Below are some more business that are keeping it real